PR Strategist Kesi Gardner Launches Creatives of the Future Ebook: Personal Branding for Creatives

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Kesi Gardner Launches Creatives of the Future Ebook: Personal Branding for Creatives
Right now is a stressful time to be a creative. In a time when so many around the world are deeply affected, creative professionals face special challenges: live shows are being canceled, craft fairs, events, and conferences are being postponed, and many revenue streams for creative people are disappearing.
More creatives are struggling to survive in this new normal. Between lockdown in St. Catherine, lay-offs, curfew, and social distancing, creatives now have to find unique ways to connect with their audiences and make money.
When HootSuite issued their annual 2020 Digital Report in January, of the 1.63 million internet users in Jamaica, there are 1.30 million people on social media. 660,000 of those are on Instagram. YouTube is the second most frequented, next to Facebook.
However, most creatives aren’t able to navigate the space, especially during COVID-19.