Love Not Likes: Inaugural Jamaican Influencer Excursion

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Did a song play in your head as you read the title? Citing the famous lyrics of Chronixx, “we dweet fi di love, we nuh dweet fi di likes”, the saying refers to performing actions from passion versus public celebration. As an online influencer, ‘likes’ (aka social media praises) are definitely important for many reasons but are not (or shouldn’t be) the main drive. What’s exceptional about the Love Not Likes curated experience is that it partners content specialists such as bloggers/vloggers, videographers, and photographers with brands “fi di love”.