Status quo would tell you that the 21st century is a digital era. Innovations have made everyone’s lives easier and more convenient – tasks that originally required days to be accomplished can now be done within a couple of hours! And wherever you look, you’ll always see people owning one gadget and at least one social media account. If you’re a business owner, you should be able to ride this bandwagon. You should reach out to your customers in a platform convenient to them – and today, it’s through your business website.